Daily Fashion Headlines: DKNY Prepares for Anniversary Celebration
Posted: 8/21/2008

 

DKNY, which fetes its 20th anniversary this year, is cooking up something special to give back to New York, its base and constant source of inspiration. The brand is teaming up with nonprofit food rescue program City Harvest this fall, and will transform 15 of its trucks in colors from DKNY’s fall campaign, including splashes of apple green, teal, purple and cobalt. To benefit City Harvest, DKNY also collaborated with Dog-Eared jewelry, and created a special “Make a Wish” necklace, which will be sold at DKNY’s New York stores as well as DKNY.com. All net profits from each necklace sale will go to the organization. DKNY plans to further raise awareness on Sept. 15 at a party it will host to celebrate Vanity Fair magazine’s anniversary. The store will feature tasting stations from New York restaurants.
 

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