Daily Fashion Headlines: A MUST READ for Fashion Designers
Posted: 8/28/2008

 

New edition of The Fashion Designer Survival Guide
with Foreword by Diane Von Furstenberg now available

After selling more than 20,000 copies, the Fashion Designer Survival Guide is back in its second edition with the latest advice and crucial information for designers who are starting and running an independent fashion label. Mary Gehlhar, VP Brand Strategy and former Fashion Director for Gen Art has spent years helping designers including Zac Posen, Twinkle by Wenlan, Cloak and Rodarte get their start in the fashion industry.

The book includes advice from fashion luminaries including Donna Karan, Christian Louboutin, Cynthia Rowley, top executives from Saks Fifth Avenue and Barneys New York, as well as insight from independent labels Loeffler Randall, Robert Geller, Mayle and Geren Ford. Updated information covers the latest on financing and investment, sourcing and production, building a brand, partnerships, copyrighting, sales and more.

Go to amazon.com to purchase a discounted copy!

 

 

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